Introduction
We understand the importance of maximising your yacht’s charter potential, which is why we implement strategic marketing campaigns that ensure your vessel reaches a global network of qualified individuals. Every superyacht is unique, so we start every marketing strategy with a blank sheet of paper, curating a bespoke plan that truly showcases the individual character of your yacht.
Yacht Marketing
Tailored luxury yacht advertising
Before starting any yacht marketing campaign, our team takes the time to really get to know your yacht and understand its unique selling points. Once our team has identified your yacht’s USP, we will get to work crafting content that highlights your yacht’s best features, from sophisticated video tours to stunning still photography and carefully curated copy that resonates with the target audience.
Digital yacht marketing
We harness the power of digital yacht marketing to reach a global, qualified audience across multiple digital touchpoints. Your yacht will be advertised on the Hill Robinson website, across our social media platforms, and via sophisticated digital PR strategies, including being listed on multiple industry websites. You’ll also benefit from your yacht being advertised directly to our vast database of charter brokers. Our team understands the digital ecosystem and how to market luxury charter yachts successfully through a careful and strategic mix of both organic and paid marketing.
Traditional yacht promotion
In the highly sophisticated world of yachting, there is still a place for traditional yacht marketing techniques. As part of our superyacht promotion strategy, we will curate luxury, printed brochures for use at yacht shows and open days. Our team will also work to secure editorial coverage in luxury travel and yachting publications.
Yacht show marketing
As a leading yacht management company, we attend the world’s most exclusive, high-profile charter yacht shows around the world, providing us with a valuable opportunity to promote your superyacht to a highly primed audience. Our team will be able to advise on which ones are the most suitable as part of your yacht’s marketing strategy. Our charter managers will handle all the arrangements, including booking and conducting tours for potential parties interested in chartering your yacht.
